Client Description:

Zona Lofts is a sustainable development in downtown Asheville targeting the creative class and green-conscious tenants.

Client Need:

• A redesign to appeal to a younger, environmentally aware audience
• An update of site content, including available floorplans and amenities, to market housing opportunities
• Rich animation and transitions to raise the brand image
• The ability to edit content without access to site source files

Strategies/Solutions:

• A redesign that reflects an sleek, urban look to attract the target market
• A Flash-based site with smooth effects, interactive user tools, and photo galleries
• A content editor that allows staff to edit content without the original Flash or HTML files

Results:

• A branding connection between the company mission and offerings and its intended audience
• Content updates on the fly from any computer

Services Used:

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