The Shoe Designer App puts the power of shoe design into the hands of fashion enthusiasts. Available for iPad, iPod, and iPhone, this free app lets users build custom shoe designs from many options, including shoe components, heel heights, and colors. Add-on packs such as textures or additional heels are available for purchase.
- User experience design (creative input on additional functionalities)
- Business model and marketplace strategy options (pricing, sales flow, etc.)
- App component design (shoe illustrations)
- App interface design (interactive components as well as overall branding through aesthetics)
- App development and app processing (developer’s account setup and app submission)
- Online presence and marketing to promote the app
- Marketplace research and team strategy sessions to review best release approaches
- Iterative process in the interface design focusing on usability and user engagement
- Iterative process all throughout the app development stage
- Competition-driven add-on pack sales strategy development, web page, Facebook fan building strategy, local promo events arranged and hosted to gain exponential awareness before launch
- Setup of client’s developer account, assistance with Apple documentation and timely submission to the iTunes App Store with further assistance on iTunes SEO-driven copywriting
- A fun, easy-to-use app that is as scalable as a business model as it is in app functionality
- A branded web presence using social media, a new-formed shoe fan community and a fashion-oriented competition designed to drive app sales through a pre-designed add-on pack sales model
- The short-term result is a free app with a few, inexpensive add-ons for additional creative tools for advanced users; however, the app is designed for significant upgrades out of the box.
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